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B2B Growth

B2B Growth is a podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
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Mar 30, 2020

In this episode we talk to James Lawrence, Co-Founder at Rocket Agency and Author of Smarter Marketer: 11 Golden Rules to Help In-House Marketers Thrive in an Ever-Changing Digital World.


Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast.

Check out Casted in action at casted.us/growth


Are you getting every B2B Growth episode in your favorite podcast player?

If not, you can easily subscribe & search past episodes here.

You can also find us on Apple Podcasts or Spotify.

Mar 29, 2020

In this episode of the #BehindTheCurtain Series, James & Logan talk about why you should be using hashtags in your organic LinkedIn content.

We share:

1) Why this seems to be growing in importance

2) How to determine what hashtags to use

3) How to use your chosen hashtags within your post


Want to get your copy of James' book, Content-Based Networking?

It's available on Amazon now: http://bit.ly/content-basednetworking

If you want it in audiobook format, just search Content-Based Networking or James Carbary on Audible.

Mar 28, 2020

In this episode of the 5 Things Series we talk to Joe Vignolo, Director of Content Marketing at Sift.

Joe shares the 5 Things he can't live without:

1) Grammarly

2) Asana

3) Audible + Bose Headphones

4) Rev

5) Patience

For more from Joe, you can hear his previous episode on the show in our Why Podcasts Work Series here:

It’s Not About the Downloads – It’s About the Target Accounts


To find the other podcast we recommended in today's episode, check out Modern Sales on Apple Podcasts or wherever you do your listening!


Are you getting every B2B Growth episode in your favorite podcast player?

If not, you can easily subscribe & search past episodes here.

You can also find us on Apple Podcasts or Spotify.

Mar 27, 2020

In this 11th episode of the #Books series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of The Perfect Close, recap some of the key ideas from the marketing and sales books recently featured on The Marketing Book Podcast.


To find the other podcast we recommended in today's episode, check out The Sales Podcast on Apple Podcasts or wherever you do your listening!


Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client.

Learn more at: directiveconsulting.com

Mar 27, 2020

The sales process is broken. Nobody actually enjoys buying anymore—especially not software. And when it comes to most sales processes, the human touch has just disappeared.

Randy Frisch, CMO at Uberflip, recently talked with Ryan Bonnici, CMO at G2, about his approach to this problem.

They talk about:

  • How being a mini CMO prepared him to wear all the CMO hats
  • Ryan's take on how the sales process is broken (& how to streamline it)
  • Why marketers should think like consumers
  • Four weeks off a year is the bare minimum

Check out this and other episodes of The Marketer’s Journey on Apple PodcastsSpotifyStitcher, and Google Play!

Mar 26, 2020

In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Mathew Sweezey, Director of Market Strategy at Salesforce, about how the age of infinite media shifts the foundations of marketing away from attention and toward context.

Hear more episodes of Ethan's podcast, The Customer Experience Podcast! Use the following links to subscribe in your favorite podcast player:

Apple Podcasts

Spotify

Sticher

Google Play

Google Podcasts


To find the other podcast we recommended in today's episode, check out The Sales Engagement Podcast on Apple Podcasts or wherever you do your listening!


The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1!

If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com

Mar 25, 2020

In this episode we talk to Chris Walker, CEO at Refine Labs.


Sweet Fish is hiring! Click here to learn more.


Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client.

Learn more at: directiveconsulting.com


Are you getting every B2B Growth episode in your favorite podcast player?

If not, you can easily subscribe & search past episodes here.

You can also find us on Apple Podcasts or Spotify.

Mar 24, 2020

In this episode of the #NewPodcast series, we share a part of the very first episode of Musicians in Tech podcast with Gaetano DiNardi & Jay Alexander.

Check out the new show in your favorite podcast player:

Apple Podcasts

Spotify

Stitcher

Google Podcasts

Mar 24, 2020

In this episode we talk to Olga Andrienko, Head of Global Marketing at SEMrush.


To find the other podcast we recommended in today's episode, check out The Sales Engagement Podcast on Apple Podcasts or wherever you do your listening!


Are you getting every B2B Growth episode in your favorite podcast player?

If not, you can easily subscribe & search past episodes here.

You can also find us on Apple Podcasts or Spotify.

Mar 23, 2020

In this episode we talk to Joe Sullivan, Founder of Gorilla 76.

Check out the book Joe mentions in this episode here:

Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days


Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast.

Check out Casted in action at casted.us/growth


Are you getting every B2B Growth episode in your favorite podcast player?

If not, you can easily subscribe & search past episodes here.

You can also find us on Apple Podcasts or Spotify.

Mar 23, 2020

In this #H2H segment, Carlos Hidalgo chats with Mathew Sweezey about his new book The Context Marketing Revolution.

Sweezey provides great insights on why marketers need to understand context rather than focus on being relevant and how in so doing, they can deliver an experience across the customer journey.

His book is available on Amazon and is getting rave reviews!


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishdev.wpengine.com/big3

We’ll never send you more than what you can read in < 1 minute.

You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

Mar 21, 2020

In this episode of the 5 Things Series we talk to Chris Ronzio, Founder and CEO at Trainual.

Chris shares the 5 Things he can't live without:

1) Gmail Hacks - Send & Archive setting & SaneBox

2) Profitwell

3) SleepCycle App

4) Annual Planning with his wife

5) Laughter/Fun


To find the other podcast we recommended in today's episode, check out The Sales Experience on Apple Podcasts or wherever you do your listening!


Are you getting every B2B Growth episode in your favorite podcast player?

If not, you can easily subscribe & search past episodes here.

You can also find us on Apple Podcasts or Spotify.

Mar 20, 2020

In this episode we talk to Karin Bellantoni, Growth Strategist & Executive Coach, and the Host of the Crazy Busy Podcast.


To find the other podcast we recommended in today's episode, check out The Sales Podcast on Apple Podcasts or wherever you do your listening!


Are you able to easily track & analyze the reach of your organic LinkedIn content?

If not, you may want to check out a tool we've been using here at Sweet Fish:

SHIELD

Use the promo code B2BGROWTH for a 25% Discount


Are you getting every B2B Growth episode in your favorite podcast player?

If not, you can easily subscribe & search past episodes here.

You can also find us on Apple Podcasts or Spotify.

Mar 20, 2020

You’ve probably noticed … podcasting isn’t coming. It’s here. Why is podcasting so big? And exactly how does it benefit the B2B space, specifically B2B sellers and marketers?

Great questions. Lindsay Tjepkema has great answers.

She has years of experience in marketing and branding with HUMANeX Ventures, Maestro, Emarsys, and her own company, Blueprint Marketing (just to name a few). She also hosted her own podcast at Emarsys called Marketer + Machine podcast. While she was hosting, it dawned on her — podcasting is a huge opportunity for marketers. But it can be challenging.

So she set out and founded her own B2B podcasting platform called Casted.

Lindsay came on our podcast, B2B Growth, to tell us why podcasting is the future for B2B.

What we talked about:

  • Content machine: First, blog, then, podcast
  • Blog strategy:
    • Post regularly (weekly blog)
    • High-quality content 
    • Grow audience
  • Amplification, more customer intel & more ideation
    • Podcasting amplifies your content machine 
    • Ideation & collaboration
    • Customer intel 
  • Podcasting is insanely fun
  • The Golden Age of radio is back (sort of)
  • Podcasting is meaningful to your guests
  • Tip: Don’t only go for the “GaryVees” or the Seth Godins (go for the people on the frontline)
  • Tip: it is a little more work than you may think
  • Tip: think outside the audio box
  • B2B podcasting

Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.

Mar 19, 2020

In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb and coauthor of Rehumanize Your Business explains the basics of Bloom's Taxonomy, a hierarchy of learning objectives that's useful for you, your team members, and your customers. Because we're all teachers and we're all learners.

Subscribe to hear every episode of Ethan's podcast, The Customer Experience Podcast! Use the following links to subscribe in your favorite podcast player:

Apple Podcasts

Spotify

Sticher

Google Play

Google Podcasts


To find the other podcast we recommended in today's episode, check out The Sales Engagement Podcast on Apple Podcasts or wherever you do your listening!


The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1!

If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com

Mar 18, 2020

In this #H2H Segment Carlos Hidalgo, author of The UnAmerican Dream and Driving Demand, speaks with Mark Stouse, Co-founder and CEO of Proof Analytics on why marketers need to rethink analytics and how it can have a profound impact on their roles and how they align with their business.

Mar 18, 2020

In this episode we talk to Etai Beck, CEO and Co-Founder at Folloze.


Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client.

Learn more at: directiveconsulting.com


Are you getting every B2B Growth episode in your favorite podcast player?

If not, you can easily subscribe & search past episodes here.

You can also find us on Apple Podcasts or Spotify.

Mar 17, 2020

In this episode, we hear Douglas Burdett's conversation with our very own James Carbary featured on The Marketing Book Podcast.


Are you getting every B2B Growth episode in your favorite podcast player?

If not, you can easily subscribe & search past episodes here.

You can also find us on Apple Podcasts or Spotify.

Mar 17, 2020

In this episode of the #NewPodcast series, we share a part of the very first episode of The Next Level Podcast with Nextiva.

Check out the new show in your favorite podcast player:

Apple Podcasts

Spotify

Stitcher

Google Play

Mar 16, 2020

In this episode we talk to Dara Treseder, CMO at Carbon.


Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast.

Check out Casted in action at casted.us/growth


Are you getting every B2B Growth episode in your favorite podcast player?

If not, you can easily subscribe & search past episodes here.

You can also find us on Apple Podcasts or Spotify.

Mar 16, 2020

In this episode of the Category Creation series, we talk to Andy Cunningham, author of Get to Aha! and founder and president at Cunningham Collective.

Andy has played a key role in launching tech products over her multi-decade career, including the Apple Macintosh.

In our interview, we discuss why positioning is so important (especially for category creators) and we break down Andy's unique approach to uncovering your company's DNA.


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

We'll never send you more than what you can read in < 1 minute. :)

Mar 15, 2020

In this episode of the #BehindTheCurtain Series, James & Logan share the importance & impact of seeking friendships in business, with prospects, partners & customers.

They talk about 3 specific strategies we've used at Sweet Fish to deepen important relationships with people in our own network.

1) Texting

2) 2nd content collaborations

3) Community building (small, in-person events & online communities)


Want to get your copy of James' book, Content-Based Networking?

It's available on Amazon now: http://bit.ly/content-basednetworking

If you want it in audiobook format, just search Content-Based Networking or James Carbary on Audible.

Mar 14, 2020

In this episode of the 5 Things Series we talk to Jake Braly, Vice President of Strategic Alliances & Partner Sales at Highspot.

Check out Jake's previous appearance on the show here:

What Marketers Need to Understand About The Sales Enablement Renaissance.

Jake shares the 5 Things he can't live without:

1) Forrester, Sirius Decisions, TOPO & Gartner

2) G2

3) Product Marketing Alliance Slack Channel

4) Amazon Prime Now

5) Mango flavored LaCroix


Are you getting every B2B Growth episode in your favorite podcast player?

If not, you can easily subscribe & search past episodes here.

You can also find us on Apple Podcasts or Spotify.

Mar 14, 2020

Marketing is a discipline with a lot of functionally specific excellence—and a good CMO will let them get on with their expertise. CMOs have to be able to explain the executive team’s needs to the marketing team and vice versa.

We are sharing this episode of The Marketer’s JourneyRandy Frisch of Uberflip speaks with Maria Pergolino, Chief Marketing Officer at Forbes Communications Council.

What they talked about:

- Why you should let the email marketer get on with sending email
- How Maria’s high points were also her low points
- The 2 pieces of advice for a senior marketer to jump into the executive team --Mentorship vs. Sponsorship Balancing over 80,000 customers

Find The Marketer’s Journey on Apple PodcastsSpotify, and here.

Mar 12, 2020

In this episode we talk to Talmage Egan, Digital Marketing Strategist at O.C. Tanner.


Directive drives search marketing results for enterprise brands around the world, but you’ll feel like their only client.

Learn more at: directiveconsulting.com


Are you getting every B2B Growth episode in your favorite podcast player?

If not, you can easily subscribe & search past episodes here.

You can also find us on Apple Podcasts or Spotify.

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