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B2B Growth: A Daily Podcast for B2B Marketing Leaders

B2B Growth is a podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
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Feb 16, 2016

“Feeding the Champion” is the idea that as your customer’s (Champion’s) product or service grows, yours grows with it.

Our guest today is Brian Douglas, Vice President of Business Development for InDemand Interpreting. He’s a big proponent of “Feeding the Champion,” a concept he believes will allow you to become so closely tied to your clients that they’ll see you as one of their own team members.

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