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B2B Growth: A Daily Podcast for B2B Marketing Leaders

B2B Growth is a podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
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Jul 5, 2016

If you don’t know why something’s broken, you can’t fix it.

This is true for many things in life, but it’s especially relevant when you join the leadership team of a company with a broken sales structure.

Set yourself up for success by knowing exactly what you’re getting yourself into before walking in the door. Surprise elements lurk everywhere, but with a few tips, you can be prepared for anything.

In this episode, Michael Muhlfelder, VP of Sales for the Americas at Targit, provides four tips to help you prepare for the ins and outs of rebuilding a broken sales  structure.

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