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B2B Growth: A Daily Podcast for B2B Marketing Leaders

B2B Growth is a podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
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Jul 9, 2016

The effectiveness of your sales team to drive revenue determines if everything else in your business will be successful.

It’s easier to keep track of the status of your sales team and what needs to be tackled next by using the Five F’s: Field, Focus, Fundamentals, Forecast, and Fun.

By keeping these categories in mind as a sales leader, you can see where your team is working well and where things need to be improved.

In this episode, Todd Caponi, Senior VP of Sales at PowerReviews, talks about how he uses these five categories to create scalable growth in the sales organization at PowerReviews.

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