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B2B Growth: A Daily Podcast for B2B Marketing Leaders

B2B Growth is a podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
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Jul 13, 2016

The experience that your customer has—that’s your brand. It’s not what you say it is; it’s not what you think it is. It’s what your customer experiences.

One of the foundational questions your company must ask and have an answer to is simply, “Who are we, and why do we matter? Why does the world need us, and what do we have to offer that is different from anybody else in the marketplace?”

In this episode, Alder Yarrow, Chief Experience Officer at  Cibo, talks about how to build a roadmap for your customer’s experience. This particular conversation is about a start-up that Cibo worked with and invested in, Income&.

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