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B2B Growth: A Daily Podcast for B2B Marketing Leaders

B2B Growth is a podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
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Jul 31, 2016

What’s your plan for managing big data once you buy it?

List companies aren’t going to ship you something that’s ready to drop into one-to-one emails, because they don’t know your business that well.

So what do you do with this huge hunk of data? You must understand the different marketing routes to take, and how to execute each with precision.

In this episode, Rick Holmes, Founder of Every Market Media, walks us through the three ways sales teams can utilize email marketing data.

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