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B2B Growth: A Daily Podcast for B2B Marketing Leaders

B2B Growth is a podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
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Aug 8, 2016

Success boils down to understanding the needs and desires of your customer. Plain and simple.

You need to discover what resonates most with customers, share that information amongst your team, and activate the idea.

In this episode, Sara Rodell, Founder of Loop & Tie, explains how to execute this 3-step process to drive growth.

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