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B2B Growth: A Daily Podcast for B2B Marketing Leaders

B2B Growth is a podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
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Aug 10, 2016

Free software is an incredible lead generator...who knew?!

This company has created a one-two punch by using their software as a lead generation tool and then utilizing that targeted audience to sell a secondary service.

In this episode, Chris Lesner, Founder and CEO at Project World Impact, shares their unique approach to leveraging software as a lead generation tool.

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