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B2B Growth: A Daily Podcast for B2B Marketing Leaders

B2B Growth is a podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
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Aug 15, 2016

Stop being salespeople, and start being humans. If your product isn’t going to help a prospect, be honest and do what’s in their best interest.

This level of authenticity will create a real human connection that is the root of any great brand.

In this episode, Mike Rizkalla, Founder of Brave New World, explains how authenticity can impact and benefit your prospects, customers, and sales team.

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