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B2B Growth: A Daily Podcast for B2B Marketing Leaders

B2B Growth is a podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
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Aug 16, 2016

In any sales conversation, there are two conversations happening: one between the seller and the buyer, and one between the buyer’s ears. Truth is, most salespeople are focusing on the wrong conversation.

In this episode, Jeff Lipsius, Creator of The Selling to the Point Strategy, explains how his selling approach is the paradigm shift needed in the information age.

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