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B2B Growth: A Daily Podcast for B2B Marketing Leaders

B2B Growth is a podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
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Aug 22, 2016

First things first, you have to get over your fear of data.

Data is not as hard to consume as it might seem. And when it comes to account-based marketing, you’re really only after two metrics:

How do you increase sales productivity? What makes your marketing more effective?

In this episode, Sean Zinsmeister, Senior Director of Product Marketing at Infer, explains how predictive analytics can come alongside and benefit your account-based marketing strategy.

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