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B2B Growth: A Daily Podcast for B2B Marketing Leaders

B2B Growth is a podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
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Aug 24, 2016

If you have an account-based marketing strategy, you understand that it’s rooted customization.

In order for this tailored approach to be successful, you have to deliver customized content and a personalized experience to every account.

In this episode, Hana Abaza, VP of Marketing at Uberflip, explains three account tiers for an ABM approach and how to strategically deliver content.

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