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B2B Growth: A Daily Podcast for B2B Marketing Leaders

B2B Growth is a podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
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Aug 25, 2016

An email from a company tells you about their great product, but a coworker tells you about a lousy experience with that same company and/or product.

Whose opinion do you trust? The company trying to make a sale or the person you actually know?

This reliance on human advice works with positive feedback, too. A glowing review from an independent speaker at a conference is far more likely to gain your attention than a company spokesperson.

In this episode, Jim Williams, VP of Marketing at Influitive, explores the power of customer advocacy and how to bring the human touch to your marketing strategy.

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