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B2B Growth: A Daily Podcast for B2B Marketing Leaders

B2B Growth is a podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
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Mar 8, 2016

Marketing and sales usually operate independently, but they share the same basic goals.

When the two are philosophically aligned, the sales cycle is positive for both sides.

Today’s guest is Karim Hafez, Director of Enterprise Sales for Double Dutch. This is his advice on how to combine the powers of sales and marketing to grow your client base.

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