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B2B Growth: A Daily Podcast for B2B Marketing Leaders

B2B Growth is a podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
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Sep 3, 2016

It’s still up for debate if it takes a village to raise a child; however, it is certain that it takes a whole company to manage a pipeline.

Pipeline management is not just a sales issue. It takes a whole team from sales, marketing, and business development to ensure that the pipeline is healthy and thriving.

In this episode, Loren Alhadeff, Senior VP of Commercial Sales for DocuSign, explains how to get the whole company involved in pipeline management to promote success.

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