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B2B Growth: A Daily Podcast for B2B Marketing Leaders

B2B Growth is a podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
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Sep 11, 2016

Why does your company exist?

Why do you need to make this specific product or offer this exact service?

If you don’t have ready answers to those questions, your brand is probably lacking a core position to base your sales and marketing efforts around.

Without a precise understanding of your company’s reason for being, it’s hard to get all of your content, events, and other marketing strategies to add up to anything productive.

In this episode, Michael Baer, CMO at Laughlin Constable, discusses how to find the “why” of your company in order to develop clear brand positioning.

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