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B2B Growth: A Daily Podcast for B2B Marketing Leaders

B2B Growth is a podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
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Sep 12, 2016

Thinking about transitioning to ABM?

Making a shift from a traditional lead-based to an account-based marketing model is a big step, but it doesn’t have to be difficult.

As long as you start small with ABM tactics and make sure that sales and marketing are working together to smooth the process, a transition to ABM is possible.

In this episode, Adam New-Waterson, CMO at LeanData, explains the process that LeanData used to go from a lead-based to an account-based marketing model.

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