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B2B Growth: A Daily Podcast for B2B Marketing Leaders

B2B Growth is a podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
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Sep 13, 2016

There’s been a lot of buzz lately about how awesome account-based marketing is, but how exactly do you get started?

From goals and tactics to impressive results, here are details on three successful ABM campaigns to cast the strategy in an actionable light.

In this episode, Julia Stead, Director of Demand Generation at Invoca, dives into three ABM campaigns and what made them so effective.

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