Info

B2B Growth: A Daily Podcast for B2B Marketing Leaders

B2B Growth is a podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
RSS Feed
B2B Growth: A Daily Podcast for B2B Marketing Leaders
2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


All Episodes
Archives
Now displaying: Page 1
Sep 14, 2016

How do you figure out which prospects are actually potential buyers?

You could keep in touch with each lead and see how it goes, but that’s not particularly efficient.

Neither is using a crystal ball to predict the outcome. Instead, you want to use a more statistically sound type of prediction.

Predictive marketing takes large amounts of data and inputs it into a model to predict what prospects are going to do based on characteristics they share with the customers who already love your product.

In this episode, Tony Yang, VP of Demand Generation at Mintigo, explains how predictive marketing works and how it can improve lead qualification.

0 Comments