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B2B Growth: A Daily Podcast for B2B Marketing Leaders

B2B Growth is a podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
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Sep 15, 2016

It takes 7 to 9 personal touches with a potential client to get them engaged in the sales funnel.

The most important word in that sentence is “personal.”

In this episode, Joe Lowry, Co-founder and CEO of Salesbridge.io, explains why having a personal touch for follow ups is crucial to engaging potential clients in the sales funnel and how to do it.

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