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B2B Growth: A Daily Podcast for B2B Marketing Leaders

B2B Growth is a podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
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Sep 16, 2016

There’s more to job hunting than seeing an ad and applying.

The top tier candidates need more information than a bare bones job description to get them in the door. After all, it’s not just a new job, it’s a new page of their life.

So how do you convince these candidates to apply for the position in the first place?

In this episode, James Ellis, VP of TMP Worldwide, talks about the importance of content for recruiting the best possible job candidates, even if they aren’t actively looking for a new position.

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