Info

B2B Growth: A Daily Podcast for B2B Marketing Leaders

B2B Growth is a podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
RSS Feed
B2B Growth: A Daily Podcast for B2B Marketing Leaders
2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


All Episodes
Archives
Now displaying: Page 1
Mar 14, 2016

“Account-based marketing” is a new term that’s been practiced for a long time.

It means defining your ideal customer (including current customers), then targeting your messaging around that ideal.


In this episode Mike Donnelly, Founder of Seventh Sense, will tell you how to dissect the customers you’ve already won, align your content and messaging, and choose the right channels to find prospects online.

0 Comments