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B2B Growth: A Daily Podcast for B2B Marketing Leaders

B2B Growth is a podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
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Mar 16, 2016

Lonnie Sciambi, “The Entrepreneur’s Yoda.”

Before you ever touch a phone, learn everything you can about your prospect.

That way, you’ll be able to offer a personalized message and show that you’ve taken the time to get to know them.

In today’s episode, Lonnie Sciambi (a.k.a. “The Entrepreneur’s Yoda”) maps out how to structure a sales call and maximize the effect of every word you speak.

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