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B2B Growth: A Daily Podcast for B2B Marketing Leaders

B2B Growth is a podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
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B2B Growth: A Daily Podcast for B2B Marketing Leaders
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Now displaying: January, 2016
Jan 30, 2016

People should buy tools when they have a problem, not before. That seems obvious, but so often we just buy tools because they’re cool to have.

Today’s guest is Hampus Jakobsson, founder of brisk.io. Listen in as Hampus shares three problems a tool should solve before you even think about buying it.

Jan 26, 2016

It’s easy to overlook your current customers as sources of new business. But you don’t want to make that mistake.

Studies show that 91% of your customers are willing to give referrals, so why not take advantage?

Listen in as Donald Kelly, founder of The Sales Evangelist, shares three insanely easy ways to double your customer referrals. (You can follow this link for access to a free video training course on The Sales Evangelist.)

Jan 22, 2016

Great leaders start everything they do with “why.”

Why do you get up out of bed every morning to go work? Why is your sales team motivated to sell?

Today’s guest is Josk Keck, COO of RAN Services in Augusta, GA. Listen in to hear his insight on how “why” can motivate people to work harder, better, and more purposefully.

Jan 19, 2016

Business owners don’t want to be pummeled with numbers and technical talk. But that’s exactly what most sales pitches sound like.

Listen in to hear how Matt Remuzzi uses a genuine care for entrepreneurs and their businesses to fuel the effectiveness of his B2B sales conversion success.

Jan 15, 2016

When most people send cold emails, they immediately vomit their sales pitch. But without establishing a relationship, they have almost no hope of getting conversions.

In this episode, Justin Christianson, bestselling author of Conversion Fanatic, shares the hard lessons he’s learned from sending thousands of cold emails—from defining his target market to treating people like people.

Jan 12, 2016

In the last half-century, B2B sales techniques have undergone significant change.

In this episode, Jeff Thull, author of Mastering the Complex Sale, talks about the evolution of B2B selling and lays out a bulletproof map for ensuring results.

Today, the customer really needs outside expertise—and that’s where your sales team steps in.

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