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B2B Growth: A Daily Podcast for B2B Marketing Leaders

B2B Growth is a podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
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B2B Growth: A Daily Podcast for B2B Marketing Leaders
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Now displaying: May, 2016
May 16, 2016

If you can’t tie your solution to one of the top 3 priorities of the organization, then your chance of creating urgency is pretty much zero.

You have to know the priorities of the decision makers, how to speak their language, and what they find important in order to close the deal.

In this episode, John Barrows, sales trainer to the world’s leading tech companies, walks us through the fundamentals of bringing urgency to your sales offer.

 

May 15, 2016

The average employee sends 10,000 emails per year.

That’s 28 emails per day, or 28 daily impressions that prospects, customers, and users are having with your brand. Signature marketing is a massive opportunity and an easy win to tackle.

In this episode, we talked with Dan Hanrahan, Founder of Sigstr, about how to get started with signature marketing.

May 14, 2016

Ad campaigns on social media work much differently than methods like pay per click.

Social channels require you to find the interests of your audience, specifically tailor the messaging, and then optimize conversion paths for each audience. Each channel pulls a different audience, so you’ve got to be strategic in your approach.

In this episode, Mike Beck, Head of Growth and Marketing at Earth Class Mail, takes us through 3 things marketers must understand about Facebook and Twitter ad campaigns.

May 13, 2016

If you can’t coach in 10 minutes or less, you don’t have time to coach.

This is the motto at Box of Crayons, a company that helps time-crunched managers coach in 10 minutes or less. Managers don’t have time for slow-paced chit-chat conversations, so they need to cut right to the heart of an issue.

In this episode, Michael Bungay Stanier, Senior Partner at Box of Crayons and Author of The Coaching Habit, walks us through the 7 questions that will make you a powerful coach.

May 12, 2016

Sales teams never run out of work, but they do run out of plans.

When it comes to goal-setting, the truth is, it’s easy to waiver off course from a lack of clarity or focus. Tackling the right problem at the right time with the right people is 99% of success.

In this episode, Charley Dehoney, VP of Sales at Events.com, shares his firsthand insight into the why and how of establishing a goal-setting strategy for your sales team.

May 11, 2016

59% of companies lack a well-defined sales process.

Companies are getting so caught up in results that they are not taking the time to develop processes that will standardize sales for their reps. The whole system breaks without an efficient roadmap.

In this episode, Timo Rein, Co-Founder of PipeDrive, explains the importance of mapping out a well-defined sales process.

May 10, 2016

Think you’re ready to play with the big dogs?

Big companies take on risk when they work with small companies, so you’ve got to play by their rules. You’ve got to speak their language, work on their timeline, and listen to their needs.

In this episode Andrew Drake, Executive VP of Business Development at SmartPay Leasing, explains three techniques small companies can use to close their biggest prospects.

May 9, 2016

Who is the best leader you know? What are the specific qualities that make them a great leader?

Send us an email at james@sweetfishmedia.com, and let us know!

May 9, 2016

Is following someone on Twitter the new (and improved) handshake?

It may be more informal, but it’s ridiculously informational. Twitter gives you the ability to learn about people’s interests, thoughts, and needs, and to leverage that information when reaching out. The tool makes it easy to create 1-to-1 connections, no matter your location, with other B2B companies, and to start growing your network.

In this episode, Santosh Panda, Founder and CEO of Explara, explains how he would not have been a successful entrepreneur by now if it weren’t for Twitter.

May 8, 2016

Hold on to your hats with this statistic: less than 1% of leads turn into customers.

It’s a bleak stat, but not all hope is lost! Through strategies like account-based marketing, you’ll be able to start seeing better conversion rates. If you’re just starting out with account-based marketing, here are a few ways to get started.

In this episode, Sangram Vajre, Co-Founder and CMO at Terminus, shares three quick wins you can get when starting with account-based marketing.

May 7, 2016

We know your product is awesome and your customer base is loving it, but listen here:

Not every customer is a good fit for an upgrade.

Do not mass-blast your entire customer base with an upgrade offer that asks them for more money. If you want to accelerate customer upgrades, you are going to have to take a more strategic approach and target a select market within your existing customer base.

In this episode, Kevin Karner, Head of Customer Growth at Drift, walks us through 3 ways to accelerate customer upgrades through strategic outreach, sales roles, and tailored channels.

May 6, 2016

Don’t let cold emailing be the bane of your existence.

The number of tools and techniques available to automate, personalize, and simplify cold emailing is dumbfounding. Take advantage of them!

In this episode, Justin McGill, Founder of LeadFuze, shares time-saving tools and tips that remove the burden of cold emailing.

May 5, 2016

Don’t let your website be a stagnant brochure online.

It’s sad to say that there are still B2B companies today that have a “brochure” website and think it’s  a valuable online presence. If your website isn’t generating leads, you’re losing business.

Tactics like providing valuable content, clear positioning, and increasing conversion rates are just some of the ways your website can help you at every stage of the sales cycle.

In this episode, Eric Sharp, Founder of ProtoFuse, walks us through the three phases to turn your website into a lead-generating machine.

May 4, 2016

In this episode, James talks about Gary Vaynerchuk's "Jab, Jab, Jab, Right Hook" mentality.

Then he shares his very own "right hook".

May 4, 2016

The term “customer success” sounds like something that should be on a cheesy motivational poster.

Regardless of how it sounds, customer success is a reflection of a company’s heart for their customers. It’s a dedication to strengthening relationships with customers and equipping them for success.

In this episode, Joe Loveless, Director of Customer Success at PowerDMS, dissects the three pillars of customer success.

May 3, 2016

Creating a repeatable sales process can clear up a lot of brain space, but it takes a hefty time investment in the front end.

To nail it, you’ve got to research and learn about every stage of the sales cycle. You can guarantee there will be challenges along the journey, but keep testing and learning and you will discover a process made for success.

In this episode, Meni Morim, Co-founder and CEO at Findify, shares his firsthand experience with creating a repeatable sales process.

May 2, 2016

The “hustle” isn’t all it’s cracked up to be.

We’ve all heard about hustling and working hard, but what about working smart?

Billionaires like Mark Cuban and Richard Branson will tell you that time management plays a direct role in their success. From the first hour of their mornings to how they organize their calendars, they have learned how to own their day instead of letting their day own them.

In this episode, Kevin Kruse, NY Times Bestselling Author of 15 Secrets Successful People Know About Time Management, shares time management tips from some of the most successful billionaires in the world.

May 1, 2016

Would you rather hear an episode about prospecting (specific ways to find your ideal clients) OR sales tools that you can integrate into your tech stack?

Email james@sweetfishmedia.com and let us know!

May 1, 2016

People are so busy optimizing emailing and processes that the value of sales is often ignored.

In reality, sales is one of the best ways to gather customer feedback that can assist in product development. All stages of the buyer journey are opportunities to sell or learn from potential customers.

In this episode, Bryn Jones, Co-Founder of GrowSumo, shares the success behind baking sales into the product early on.

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