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B2B Growth: A Daily Podcast for B2B Marketing Leaders

B2B Growth is a podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
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B2B Growth: A Daily Podcast for B2B Marketing Leaders
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Now displaying: June, 2016
Jun 6, 2016

Ever wonder what makes films like Star Wars and Wizard of Oz cult classics?

Park Howell, Founder of Business of Story, asked himself, “What does Hollywood know about storytelling that the rest of the world needs to know in order to move the needle in business?”

It all boils down to the story. He created a 10-part story cycle that differentiates your brand, connects you to your customers, tackles conflict, and helps you come out victorious, just like any great Hollywood flick.

In this episode, Park walks us through each of the 10 parts of a captivating brand story cycle.

Jun 5, 2016

Hitting a crossroads in life is inevitable, and sales teams are not exempt.

Sometimes the sales process turns into just going through the motions, and a team needs motivation to get out of their rut. When it comes to getting them unstuck, it’s up to the sales executive to increase happiness and drive growth.

In this episode, Crossroads Coach Ed Bracey walks us through a two-part framework that can help sales executives increase sales team motivation.

Jun 4, 2016

Being a successful sales executive takes more than just ambition.

It takes emotional intelligence and valuing your employees just as much as it takes work ethic and priority setting.

In this episode, Samuel Stull,Vice President of Sales and Marketing at QuestCDN, shares the seven habits of successful sales execs and how they lead to a healthy and thriving company.

Jun 3, 2016

Social selling is all the rage.

However, B2B companies don’t always approach social selling in a strategic way. You are engaging on public networks with millions of people, so you have to be organized in your approach.

In this episode, Julio Viskovich, VP of Marketing at rFactr, breaks down two specific social selling tactics that help you do B2B social selling right.

You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don't use iTunes, you can listen to every episode by clicking here.

Jun 2, 2016

When your top reps are closing deal after deal, their time becomes extremely valuable.

They need to be talking with potential customers, not drudging through the weeds of prospecting. The secret is finding the optimal number of leads to reach out to each week or month, and then creating a repeatable prospecting process. This positions your team to operate at its highest efficiency.

In this episode, Ryan O’Donnell, Founder of SellHack, explains the why, where, and how to creating a repeatable prospecting process. He also shares a great eBook on the best outbound sales strategies.

Jun 1, 2016

Sales is a two-way process, but it’s shocking how often sales conversations end up being one-way.

The best reps don’t drill prospects for information. They guide the conversation to be relevant, informative, and engaging.

In this episode, Nancy Bleeke, Founder of Sales Pro Insider and Author of Conversations That Sell, walks us through her 5-part framework for having conversations that sell.

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