Ever wonder what makes films like Star Wars and Wizard of Oz cult classics?
Park Howell, Founder of Business of Story, asked himself, “What does Hollywood know about storytelling that the rest of the world needs to know in order to move the needle in business?”
It all boils down to the story. He created a 10-part story cycle that differentiates your brand, connects you to your customers, tackles conflict, and helps you come out victorious, just like any great Hollywood flick.
In this episode, Park walks us through each of the 10 parts of a captivating brand story cycle.
Hitting a crossroads in life is inevitable, and sales teams are not exempt.
Sometimes the sales process turns into just going through the motions, and a team needs motivation to get out of their rut. When it comes to getting them unstuck, it’s up to the sales executive to increase happiness and drive growth.
In this episode, Crossroads Coach Ed Bracey walks us through a two-part framework that can help sales executives increase sales team motivation.
Being a successful sales executive takes more than just ambition.
It takes emotional intelligence and valuing your employees just as much as it takes work ethic and priority setting.
Social selling is all the rage.
However, B2B companies don’t always approach social selling in a strategic way. You are engaging on public networks with millions of people, so you have to be organized in your approach.
When your top reps are closing deal after deal, their time becomes extremely valuable.
They need to be talking with potential customers, not drudging through the weeds of prospecting. The secret is finding the optimal number of leads to reach out to each week or month, and then creating a repeatable prospecting process. This positions your team to operate at its highest efficiency.
In this episode, Ryan O’Donnell, Founder of SellHack, explains the why, where, and how to creating a repeatable prospecting process. He also shares a great eBook on the best outbound sales strategies.
Sales is a two-way process, but it’s shocking how often sales conversations end up being one-way.
The best reps don’t drill prospects for information. They guide the conversation to be relevant, informative, and engaging.