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B2B Growth: A Daily Podcast for B2B Marketing Leaders

B2B Growth is a podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
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B2B Growth: A Daily Podcast for B2B Marketing Leaders
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Now displaying: July, 2016
Jul 6, 2016

Whether you manage two people or over 40,000 people, you can always learn ways to be a better leader.

Often experience is the best teacher, but it’s great to hear some words of wisdom from people who have been around the block a time or two.

In this episode, Lee Cockerell, Founder of Lee Cockerell, LLC and former Executive VP of Operations at Walt Disney World Resort, shares his lessons in leadership, including the A.R.E. philosophy and the 4-P framework to have more effective meetings.

Jul 5, 2016

If you don’t know why something’s broken, you can’t fix it.

This is true for many things in life, but it’s especially relevant when you join the leadership team of a company with a broken sales structure.

Set yourself up for success by knowing exactly what you’re getting yourself into before walking in the door. Surprise elements lurk everywhere, but with a few tips, you can be prepared for anything.

In this episode, Michael Muhlfelder, VP of Sales for the Americas at Targit, provides four tips to help you prepare for the ins and outs of rebuilding a broken sales  structure.

Jul 4, 2016

Nobody likes talking to a robot, but with the wrong sales script, that’s exactly how your cold calls will feel to your prospects.

To avoid this (and the inevitable dial tone) you need a sales script that invites the prospect into conversation by asking the right questions and gets them to do most of the talking for you.

We’ll also tell you the 6-part framework of the ideal sales script that will help keep rejections to a minimum.

In this episode, Clay Clark, Founder and COO at Thrive15, explains how to create the best sales script for the perfect sales call.

Jul 3, 2016

There is no magic formula for outbound email cadence.

You want to keep in line with the eight touch point standard, but you don’t want to come off like a stage-five clinger. So what’s the balance? It’s not what you may think.

In this episode, Brandon Redlinger, Head of Growth at PersistIQ, shares four elements of outbound cadence and what’s been successful for this Y Combinator-backed SaaS company.

Jul 2, 2016

Relationships are everything in sales; everyone knows that.

However, how are you measuring those relationships? To convert key accounts into paying customers, it is necessary to put your data where your mouth is.

In this episode, Jermaine Edwards, Founder of the Key Account Hack System, explains how to create a key account sales strategy from measuring customer relationships.

Jul 1, 2016

Salespeople generally enjoy the motivation that gamification brings.

However, your organization shouldn’t have the “If you’re not first, you’re last” mentality.

Gamification 2.0 gives way to incentivizing behaviors that align with corporate goals over competition between employees.

In this episode Gal Rimon, Founder and CEO of Gameffective, shares ways to use sales gamification to improve sales performance and align your employees with corporate goals.

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