Optimizing the creative elements of advertisements often gets overlooked. But what if we told you there were three simple changes you could make to your Google Ads that would increase clickthrough rate by 96%?
Jason explains creative optimization, how to test the creative elements of your ads, and statistics of what happens when you make small changes to your Google Ads.
Wouldn’t it be great to work from home whenever you needed to without the unpredictable nature of freelancing?
Wouldn’t it be even better to be evaluated on the results of your labor rather than how many hours you spend chained to your desk?
If you think it sounds like a fantastic set up, you can bet that your employees do, too.
Jobs with work flexibility like this do exist. For some companies, what employees can produce in terms of results is far more important than how many hours they stay at the office.
Consumers want to know that companies are being transparent with them. But what exactly does that mean?
Many companies are struggling with the idea that being open and honest doesn’t necessarily mean opening the floodgates to release any and all information.
So, how do you figure out what you can and should reveal for transparent communication? How do you convey the reasons for keeping some information quiet to your employees, such as sales reps, who deal directly with the public?
First dates are uncomfortable.
Even if things go well, there are plenty of opportunities to embarrass yourself or make the other person never want to see you again.
Your first sales call with a potential customer is your first date. There are lots of ways to trip up so that they go looking for someone new.
The idea that sales reps and marketers really need a marriage counselor has nearly reached the point of cliché.
It makes you wonder: is this really still a problem?
Unfortunately, it is. Changes in how buyers go through the sales funnel have only intensified the issues. The prevalence of negative stereotypes for both groups hasn’t helped, either.
Since the ‘80s, video (along with anything else new) was going to “kill radio.”
Yet, the mass medium is still kicking. Instead of quietly slipping away into the shadows of history, radio has grown and evolved. It has splintered into new forms to produce multiple highly targetable audiences.