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B2B Growth: A Daily Podcast for B2B Marketing Leaders

B2B Growth is a podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
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Now displaying: August, 2016
Aug 6, 2016

Optimizing the creative elements of advertisements often gets overlooked. But what if we told you there were three simple changes you could make to your Google Ads that would increase clickthrough rate by 96%?

Those data tips along with other helpful information on creative optimization is discussed in this episode with Jason Puckett, Founder and CEO of AdBasis.

Jason explains creative optimization, how to test the creative elements of your ads, and statistics of what happens when you make small changes to your Google Ads.

Aug 5, 2016

Wouldn’t it be great to work from home whenever you needed to without the unpredictable nature of freelancing?

Wouldn’t it be even better to be evaluated on the results of your labor rather than how many hours you spend chained to your desk?

If you think it sounds like a fantastic set up, you can bet that your employees do, too.

Jobs with work flexibility like this do exist. For some companies, what employees can produce in terms of results is far more important than how many hours they stay at the office.

In this episode, Irv Shapiro, CEO of DialogTech, explains why his company has a flexible work schedule and why he thinks nearly everyone else should, too.

Aug 4, 2016

Consumers want to know that companies are being transparent with them. But what exactly does that mean?

Many companies are struggling with the idea that being open and honest doesn’t necessarily mean opening the floodgates to release any and all information.

So, how do you figure out what you can and should reveal for transparent communication? How do you convey the reasons for keeping some information quiet to your employees, such as sales reps, who deal directly with the public?

In this episode, Jennifer Rock and Mike Voss, Principals at ROCKdotVOSS, discuss tips on how to communicate transparently with customers in the right ways.

Aug 3, 2016

First dates are uncomfortable.

Even if things go well, there are plenty of opportunities to embarrass yourself or make the other person never want to see you again.

Your first sales call with a potential customer is your first date. There are lots of ways to trip up so that they go looking for someone new.

In this episode, Josh Braun, founder of Sales Junkie, lays out his framework for a first sales call to avoid the pitfalls that keep you from getting a second date.

Aug 2, 2016

The idea that sales reps and marketers really need a marriage counselor has nearly reached the point of cliché.

It makes you wonder: is this really still a problem?

Unfortunately, it is. Changes in how buyers go through the sales funnel have only intensified the issues. The prevalence of negative stereotypes for both groups hasn’t helped, either.

In this episode, Tracy Eiler, CMO of Inside View, talks about the continuing problem of aligning sales and marketing and what you can do to make your teams kiss and make up.

Aug 1, 2016

Since the ‘80s, video (along with anything else new) was going to “kill radio.”

Yet, the mass medium is still kicking. Instead of quietly slipping away into the shadows of history, radio has grown and evolved. It has splintered into new forms to produce multiple highly targetable audiences.

In this episode, Mark Lipsky, President and CEO of The Radio Agency, talks about the four types of radio and how to use radio marketing to reach your target audience more effectively.

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