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B2B Growth: A Daily Podcast for B2B Marketing Leaders

B2B Growth is a podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
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Now displaying: September, 2016
Sep 5, 2016

Over time, even the best salesperson can lose the fire in their sales hustle.

Whether it’s due to getting pounded by the daily grind or losing passion for the job, sometimes the excitement just isn’t there.

As a manager, how do you keep your team—and yourself—excited about sales?

In this episode, Michael Griffin, VP of Advertising for Captivate, talks about the three most important factors for maintaining a team’s momentum.

Sep 4, 2016

Time is one of our most valuable and finite resources.

When interacting with a prospect or current client, you’re both really buying and selling each other’s time. Event or experiential marketing is a way to leave a lasting impression on clients and form closer bonds with them through time well spent.

In this episode, Nick Spike, Senior VP of Business Development for Thuzio Executive Club, explains exactly why experiential marketing is so powerful for building relationships with prospects and clients.

Sep 3, 2016

It’s still up for debate if it takes a village to raise a child; however, it is certain that it takes a whole company to manage a pipeline.

Pipeline management is not just a sales issue. It takes a whole team from sales, marketing, and business development to ensure that the pipeline is healthy and thriving.

In this episode, Loren Alhadeff, Senior VP of Commercial Sales for DocuSign, explains how to get the whole company involved in pipeline management to promote success.

Sep 2, 2016

Onboarding new clients can be cumbersome.

Moving from closing the deal, to transitioning the client with the onboarder, then to implementing the product isn’t always the smoothest process.

Companies who makes it clear that the onboarding will be simple have an advantage over companies who make it seem complicated.

In this episode, Steve Dimmitt, Chief Revenue Officer at DialogTech, explains the benefits and process to successfully onboard new clients.

Sep 1, 2016

People don’t like being sold to.

So, how do you get them to willingly enter the sales process and make a purchase?

Instead of trying to sell, you have a better chance of closing a deal by leading. Leaders are people who get others to willingly follow them. By using effective leadership practices, you can lead your buyers into a purchase without having to “sell” at all.

In this episode, Deb Calvert, Author of DISCOVER Questions Get You Connected and president of People First Productivity Solutions, explains how using the 30 behaviors of effective leaders can make you a more successful salesperson.

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