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B2B Growth: A Daily Podcast for B2B Marketing Leaders

B2B Growth is a podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
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B2B Growth: A Daily Podcast for B2B Marketing Leaders
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Now displaying: 2016
May 26, 2016

Jonathan explains a lesson he's learned from doing B2B sales, and how it's impacted his everyday life.

May 26, 2016

The majority of professionals are using LinkedIn incorrectly.

What’s their mistake? They use their LinkedIn profile as a personal resume to talk about themselves. Maybe you’re one of these people. The truth is your LinkedIn profile needs to talk about how you can help your audience.

In this episode, John Nemo, bestselling LinkedIn Author and Trainer, shares how you need to stop using LinkedIn as a stagnant resume page and start using it to boost your sales funnel.

May 25, 2016

Would you rather hear an episode about email list building or email list segmentation? Send an email to james@sweetfishmedia.com and let us know.

May 25, 2016

Is your value prop actually communicating your company’s value?

These days people want to know specifically what you’re bringing to the table. Having a vague value prop will only frustrate and confuse potential customers. This ConversionXL blog post goes into detail of what a value prop is and is not, and how to create a good one.

In this episode, Eric Sharp, Founder of ProtoFuse, chats with us about the importance of a well-defined value prop. He also talks about how to articulate your value proposition on your website so that it increases conversions, leads, and sales.

May 24, 2016

We want to hear about your most botched sales call. Send an email to jonathan@sweetfishmedia.com and we promise not to judge. :)

May 24, 2016

The standard 20% win rate in sales is no longer acceptable, and data is driving the change.

Data is the core of any organization, and forming intelligence around that data sets the organization up for success. This is known as account-based intelligence, and it’s changing the game of B2B sales.

In this episode, Daniel Barber, VP of Revenue at Node.io, explains the importance of being data-driven when exploring the account-based model.

May 23, 2016

In this episode, we talk about a tool that helps us follow-up with prospects, clients, vendors, and our internal team.

May 23, 2016

In the body, we have eyes, arms, fingers...all working together to keep the body healthy and functioning properly.

When you look at helping another business, you have a chance to figure out what part of their body they need help with. If they broke their foot and you have a foot to offer, you just became a commodity to them.

In this episode, Carol McKown, CEO of Raise Global Services and Raise Energy Solutions, talks about how to not only meet your customer’s needs, but to become so ingrained in their business that they can’t live without you.

May 22, 2016

5.4 million sales pipeline transactions…

Can you imagine how much valuable data you could pull from that many transactions? Well, luckily for all of us, somebody did.

Today’s guest is Gabe Larsen, Director of Sales Acceleration Services at InsideSales.com. In this episode, Gabe shares some staggering findings from the InsideSales team’s study about what those 5.4 million transactions tell us about managing sales pipelines.

Get ready to learn.

May 21, 2016

Every founder was once that raw entrepreneur trying to get the marketplace to pay attention to their idea.

A founder starts out as the one-stop shop for every aspect of their company—product development, marketing, sales, fundraising, evangelism, and the list goes on. Then, as success is reached, the founder typically transitions into a CEO role where building the team becomes more important than the individual tasks themselves.

In this episode, Todd Uterstaedt, President of From Founder to CEO, walks us through the three things you need to know to smoothly transition from Founder to CEO.

May 20, 2016

...when it's time to commit. It's time.

May 20, 2016

B2B branding is generally quite boring.

B2B companies are so fearful to get creative with their branding that they stick to the basics, like features and pricing, and completely pass over making an emotional connection with their audience.

Being creative doesn’t have to be complicated. You just have to find the gaps in how other companies are connecting with your audience, and then do things that people are going to notice.

In this episode, Russ Perry, Founder of Design Pickle, explains why B2B companies should be more creative in their branding and how to use humor and novel ideas to stand out.

May 19, 2016

Jonathan explains a lesson he's learned from doing B2B sales, and how it's impacted his everyday life.

May 19, 2016

Most companies record their sales calls, but few of them are doing anything with those recordings.

Your sales calls hold powerful information that will be able to help future sales reps. It’s not like brand new problems are constantly arising, you’re typically dealing with the same problems different reps.

In this episode, Steve Richard, Founder and CRO of ExecVision.io, shares the 5-step process on how to actually use your recorded sales calls and practical advice about sales recording laws.

If you’re looking for more information on what works and what doesn’t on real sales calls, and how to apply it in your sales life, register for ExecVision.io’s free Call Camp.

May 18, 2016

Would you rather hear an episode about marketing automation or sales automation? Send an email to james@sweetfishmedia.com and let me know.

May 18, 2016

Think of sales as a game: don’t worry about the commission.

There is too much focus put on the dollar, rather than the quality of work. Sales is a game that can be played well with the right attitude, preparation, and execution.

In this episode, Steve Dines, VP of Business Development at ARCCA, a forensic engineering firm, explains how a Mike Ditka mantra positioned his sales team for success.

May 17, 2016

Everyone and their mom has advice to share. What's a common piece of advice that you've heard that just doesn't ring true for you?

May 17, 2016

Stop caring if people like you; it does not matter.

In sales, you could be the most charismatic, friendly rep, but if your product does not deliver value then you won’t make the sale, period. Trust is what’s most critical, and that doesn’t always correlate to being liked.

In this episode, Keenan, CEO of A Sales Guy and Author of Not Taught: What It Takes to be Successful in the 21st Century That Nobody’s Teaching You, breaks down the truth about needing to be liked in sales in the “I Like My Salesperson” Matrix.

May 16, 2016

No more going back and forth 27 times to find a time on the calendar that works for everyone.

In this mini-episode, we talk about a tool that will help you avoid the miserable game of email ping pong...for good.

May 16, 2016

If you can’t tie your solution to one of the top 3 priorities of the organization, then your chance of creating urgency is pretty much zero.

You have to know the priorities of the decision makers, how to speak their language, and what they find important in order to close the deal.

In this episode, John Barrows, sales trainer to the world’s leading tech companies, walks us through the fundamentals of bringing urgency to your sales offer.

 

May 15, 2016

The average employee sends 10,000 emails per year.

That’s 28 emails per day, or 28 daily impressions that prospects, customers, and users are having with your brand. Signature marketing is a massive opportunity and an easy win to tackle.

In this episode, we talked with Dan Hanrahan, Founder of Sigstr, about how to get started with signature marketing.

May 14, 2016

Ad campaigns on social media work much differently than methods like pay per click.

Social channels require you to find the interests of your audience, specifically tailor the messaging, and then optimize conversion paths for each audience. Each channel pulls a different audience, so you’ve got to be strategic in your approach.

In this episode, Mike Beck, Head of Growth and Marketing at Earth Class Mail, takes us through 3 things marketers must understand about Facebook and Twitter ad campaigns.

May 13, 2016

If you can’t coach in 10 minutes or less, you don’t have time to coach.

This is the motto at Box of Crayons, a company that helps time-crunched managers coach in 10 minutes or less. Managers don’t have time for slow-paced chit-chat conversations, so they need to cut right to the heart of an issue.

In this episode, Michael Bungay Stanier, Senior Partner at Box of Crayons and Author of The Coaching Habit, walks us through the 7 questions that will make you a powerful coach.

May 12, 2016

Sales teams never run out of work, but they do run out of plans.

When it comes to goal-setting, the truth is, it’s easy to waiver off course from a lack of clarity or focus. Tackling the right problem at the right time with the right people is 99% of success.

In this episode, Charley Dehoney, VP of Sales at Events.com, shares his firsthand insight into the why and how of establishing a goal-setting strategy for your sales team.

May 11, 2016

59% of companies lack a well-defined sales process.

Companies are getting so caught up in results that they are not taking the time to develop processes that will standardize sales for their reps. The whole system breaks without an efficient roadmap.

In this episode, Timo Rein, Co-Founder of PipeDrive, explains the importance of mapping out a well-defined sales process.

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