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B2B Growth

B2B Growth is a podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
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Now displaying: 2018
Nov 17, 2018

In this episode, James & Logan share creative ways to get guests for your podcast (and who you should be targeting).

Nov 15, 2018

In this episode we talk to Chris Savage, Co-Founder & CEO of Wistia.

Check out the blog post where Chris & Brendan share more of the back story & lessons learned from this experience in taking on debt to continue building Wistia: https://wistia.com/learn/culture/taking-on-debt-to-grow-our-own-way

Check out the episode on #SeekingWisdom that shares the way Wistia has taken emotional risks to build their brand: https://www.drift.com/blog/wistia/

Click here to connect with this guest on LinkedIn.

Nov 14, 2018

In this episode we hear from Scott Ingram. Scott hosts 2 podcasts (Inspired Marketing and Sales Success Stories), but in this episode we focus on another type of content collaboration...

Books.

Scott shares how he collaborated with 19 different people to create a physical book as well as an audio book. This book collaboration was recently published and you can check out the final product here.

To hear Scott's original appearance on B2B Growth, check out episode 257 here.

Nov 14, 2018

In this episode we talk to Dave Knox, Brand Builder, Digital Transformation Consultant, Public Speaker & Author of Predicting the Turn: The High Stakes Game of Business Between Startups and Blue Chips.

Dave shares from years of marketing experience across both corporate brand strategy & high-growth startups.

Check out the blog post on second-order consequences Dave mentions here: https://www.ben-evans.com/benedictevans/2017/3/20/cars-and-second-order-consequences

Click here to connect with this guest on LinkedIn.

Nov 13, 2018

In this episode, John and James talk about 3 reasons a company should NOT create a category.

Nov 13, 2018

In this episode we talk to Brian Manning, SVP & Head of Growth at PatientPing.

Brian shares 3 key elements to keep in mind as you scale your marketing team:

  1. Structure your Marketing team with Sales objectives in mind & work backward from there.

  2. Think critically about what you need in a Marketing leader. Do you need a specialist in a certain area or more of a generalist. Understand the different skill sets in specific areas of expertise you'll need: demand gen, product, content or customer marketing.

  3. Hire with the next 18 months of your organization in mind.

Click here to connect with this guest on LinkedIn.

Nov 10, 2018

Conversational Interviewing: How We're Building a World Class Team Using This Technique

In this episode James talks with Brittany Tovado, Director of Workforce Planning at Sweet Fish.

Brittany shares:

1) What we're trying to achieve in a job interview.

2) How to paint the whole story picture of a job candidate.

3) The conversational behavioral framework that allows us to screen best fit candidates for the roles we're hiring.

Nov 7, 2018

In this episode we hear from a financial advisor who's leveraging his firm's podcast to connect with influencers in his city.

Nov 6, 2018

In this episode, John and James share 8 things to consider when naming your category.

Here's a breakdown of all 8 talking points:

1 - plain language vs esoteric

2 - reference an existing idea

3 - balance between the broad and the specific

4 - needs to be available

5 - understand the connotation of the words you use

6 - globally, how well will terms translate

7 - invoke conversation

8 - phonetics

Nov 3, 2018

In this episode, James & Logan share 3 ways were addressing a recent cash flow problem in the business.

1) Optimizing our launch process to get shows launched faster

2) Building our sales team around complimentary skillsets to increase revenue

3) Changing the way we structure our billing so there’s no longer a payment gap (because of our commissions structure)


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Oct 31, 2018

In this episode we hear from Matt Heinz, President of Heinz Marketing.

Here are a few of the takeaways from the conversation:

1) Know the why behind the content you're creating.

2) Don't just share insights, share how people can take action on it.

3) One way to scale content collaboration is to survey hundreds or thousands of people, and have them contribute to the content you're creating.

Oct 31, 2018

In this episode we talk to Adam Wooley, Director of Demand Gen at Prezi.

Check out the report mentioned in this interivew: The 2018 State of Attention Report

Click here to connect with this guest on LinkedIn.

Oct 30, 2018

In this episode, Anthony Kennada shares 3 critical things that he and his team did at Gainsight in the early days of building the customer success category.

Make sure to subscribe to Anthony's most recent project, B2B Creatives, on Apple Podcasts (or wherever you listen to podcasts).

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