In this episode we talk to Kristen Novak, Account Based Marketing Manager for Strategic Accounts, National Instruments.
Kristen shares 4 practical ways to align your ABM efforts with sales for better results:
Get together during the planning stages, not later in the process
Attend the same training & conferences as the sales team
Share the same tech stack to share common language & responsibilities
Visit customers with the sales team for better customer conversations when both departments are represented.
Kristen will be speaking more on this topic at next month's #FlipMyFunnel conference, August 8th in Boston.
Get your tickets at: https://flipmyfunnel.com/2018-flipmyfunnel-conference/
Use the exclusive promo code for B2B Growth listeners to get 50% off: B2BGROWTH
In this episode we talk to Bryan Phelps, CEO of Big Leap.
In this episode we talk to Eric deLima Rubb, Head of Customer Success at BuzzSumo.
In this episode we talk to Matt Amundson, VP of Marketing at EverString.
In this episode we talk to David Kelly, General Manager at KingSumo.
He shares 3 low-cost marketing tactics that they've tested & tweaked at KingSumo & Sumo Group:
Viral Giveaways: low-cost but high quality leads as low as $.05/lead
Wordpress Plug-in Content Blocker: how to gate content after previewing more of your blog post to obtain more leads
LinkedIn Posting Strategies: how to write a good opening line, whether to include photos or videos & where to put your links for more reach on LinkedIn
In this episode we talk to Brendan Kavaney, Global Head of Field Marketing at Mindtree.
In this episode we talk to Radek Zaleski, Head of Growth at Netguru.
In this episode we talk to Ken McElrath, Founder & CEO at Skuid.
In this episode we talk to Josh Mangum, Director of Strategy at Search Solution Group.
In this episode we talk to Amrita Gurney, VP of Marketing at CrowdRiff.
Read her blog post on Medium that inspired this episode here: https://medium.com/shape-sound/when-marketing-lives-outside-the-marketing-department-b5046d1761bf
Follow Amrita on Twitter: @amritagurney
In this episode we talk to David Myers, President & CEO of DMedia Associates.
In this episode, James and Logan talk about the LinkedIn algorithm and how it showcases the comments you leave to your first degree network.
They also discuss 4 specific ways to leave comments that don't make you look like a bot.
In this episode, James and Logan define the Sweet Fish sales methodology, and also talk about how that methodology informs the sales process.
In this episode we talk to Ken Pratt, VP of Marketing at Frontline Education.
In this episode we talk to Jon Ogden, Sr. Manager of Content Marketing at Workfront.
You can see the blog post this interview is based on here.
In this episode, James talks about why he chose to become an entrepreneur.
In this episode we talk to Patrick Campbell, Co-Founder & CEO of ProfitWell.
In this episode, James and Logan talk about a piece of customer feedback that has had an enormous impact on our business.