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B2B Growth

B2B Growth is a podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
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Now displaying: 2018
Aug 8, 2018

In this episode we talk to Erroin Martin, VP of Sales at Conversica.

He dispells the fears that AI will replace B2B salespeople and share how AI can actually empower salespeople to do more of what they do best: connect one-to-one with customers on an emotional level.

Erroin also shares some AI tools you can use to help your sales team perform better & automate routine tasks.

Click here to connect with this guest on LinkedIn.

Aug 7, 2018

In this episode we talk to Brian Phillips, CEO at The Basement.

Also in this episode, an exclusive promo code for B2B Growth listeners to get 50% off tickets to the upcoming #FlipMyFunnel ConferenceB2BGROWTH

Click here to connect with this guest on LinkedIn.

Aug 6, 2018

In this episode we talk to Andrea Kayal, Chief Marketing Officer at Upserve.

Follow Andrea on Twitter: @andreamkayal

Andrea breaks down the steps she took in organizing a marketing team from Day 1. From setting the high level goal, using the OKR methodology (Objectives & Key Results) to organize the team by functional roles & using a collaborative process to clearly define roles & responsibilites on the team.

Andrea highly recommends checking out Randical Candor for marketing leaders and anyone leading a team.

Also in this episode, an exclusive promo code for B2B Growth listeners to get 50% off tickets to the upcoming #FlipMyFunnel ConferenceB2BGROWTH

Click here to connect with this guest on LinkedIn.

Aug 4, 2018

In this episode, Logan and James talk about LinkedIn video and what makes a video truly engaging.

Aug 3, 2018

In this episode we talk to Keren Kang, CEO at Plattr.

Also in this episode, an exclusive promo code for B2B Growth listeners to get 50% off tickets to the upcoming #FlipMyFunnel ConferenceB2BGROWTH

Click here to connect with this guest on LinkedIn.

Aug 1, 2018

In this episode we talk to Maria Pergolino, Chief Marketing Officer, Anaplan.

Maria shares how to cast a vision that gets other departments (and your entire company) excited about contributing to the role of marketing. We discuss how to engage other departments in projects Marketing is working on, to generate more sharing throughout the organization.

She shares her thoughts on going from a CM-"No" to a CM-"Yes" by flipping the script on typical social media policies & collaborating on ideas with individuals throughout your organization.

We also preview a fun session at the #FlipMyFunnel Conference Maria will be heading up, along with some other great names in B2B Sales & Marketing: Account Based Marketing Family Feud

Her fellow panelists will include:
John Barrows, Trish Bertuzzi, Bridget Gleason, Justin Gray, Matt Heinz, Katie Martell, Kash Razzaghi & Samantha Stone

To get your tickets at for the upcoming event, August 8th in Boston go to: https://flipmyfunnel.com/2018-flipmyfunnel-conference/

Use the exclusive promo code for B2B Growth listeners to get 50% off: B2BGROWTH

Click here to connect with this guest on LinkedIn.

Jul 31, 2018

In this episode we talk to Kristen Novak, Account Based Marketing Manager for Strategic Accounts, National Instruments.

Kristen shares 4 practical ways to align your ABM efforts with sales for better results:

  1. Get together during the planning stages, not later in the process

  2. Attend the same training & conferences as the sales team

  3. Share the same tech stack to share common language & responsibilities

  4. Visit customers with the sales team for better customer conversations when both departments are represented.

Kristen will be speaking more on this topic at next month's #FlipMyFunnel conference, August 8th in Boston.

Get your tickets at: https://flipmyfunnel.com/2018-flipmyfunnel-conference/

Use the exclusive promo code for B2B Growth listeners to get 50% off: B2BGROWTH

Click here to connect with this guest on LinkedIn.

Jul 25, 2018

In this episode we talk to David Kelly, General Manager at KingSumo.

He shares 3 low-cost marketing tactics that they've tested & tweaked at KingSumo & Sumo Group:

  1. Viral Giveaways: low-cost but high quality leads as low as $.05/lead

  2. Wordpress Plug-in Content Blocker: how to gate content after previewing more of your blog post to obtain more leads

  3. LinkedIn Posting Strategies: how to write a good opening line, whether to include photos or videos & where to put your links for more reach on LinkedIn

Click here to connect with this guest on LinkedIn.

Jul 12, 2018

In this episode, James and Logan talk about the LinkedIn algorithm and how it showcases the comments you leave to your first degree network.

They also discuss 4 specific ways to leave comments that don't make you look like a bot.

Click here to connect with James on LinkedIn.

Click here to connect with Logan on LinkedIn.

Jul 11, 2018

In this episode, James and Logan define the Sweet Fish sales methodology, and also talk about how that methodology informs the sales process.

Click here to connect with James on LinkedIn.

Click here to connect with Logan on LinkedIn.

Jul 4, 2018

In this episode, James talks about why he chose to become an entrepreneur.

Jul 2, 2018

In this episode, James and Logan talk about a piece of customer feedback that has had an enormous impact on our business.

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