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B2B Growth

B2B Growth is a podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
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Now displaying: March, 2019
Mar 31, 2019

In this episode of the #NewPodcast series, Logan shares part of the very first episode of Inside Sports Business Intelligence with Russell Scibetti, Chief Marketing Officer at KORE Software.

Check out the new show in your favorite podcast player:

Apple Podcasts

Spotify

Sticher

SoundCloud

Google Play

Mar 31, 2019

In this episode we talk to Chris Finneral, Co-Founder & CEO at SketchDeck.

Chris shares:

  • The evolution of design matters in B2B
  • Surprising data on the impact of design on key business performance indicators (i.e. revenue growth)
  • Common challenges in scaling design needs
  • The Design Triangle - a 3-part strategy for segmenting your design needs & projects, so that you can prioritize and assign them accordingly for greater efficiency: Brand Strategy, Flagship Campaigns, Everyday Design

A few extra resources to check out:

McKinsey Business Value of Design: https://www.mckinsey.com/business-functions/mckinsey-design/our-insights/the-business-value-of-design

InVision Design Maturity Report: https://www.invisionapp.com/design-better/design-maturity-model

Mar 30, 2019

In this episode we talk to Chris Newton, VP of Marketing and Business Development at Influitive.

Chris shares...

  1. What is a customer-powered enterprise?

  2. "Trust crash" and why customer-powered enterprises are so timely

  3. Why customer community the required foundation for a customer-powered enterprise

  4. The critical role that Advocates play within a customer-powered enterprise?

  5. The model Influitive uses to accomplish customer-power

Mar 29, 2019

In this episode of the #NewPodcast series, Logan shares part of the very first episode of The Data-Driven Marketer with Allen Pogorzelski, VP of Marketing at Openprise.

Check out the new show in your favorite podcast player:

Apple Podcasts

Spotify

Sticher

SoundCloud

Google Play

Mar 29, 2019

In this episode we talk to Scott Heimes, Chief Marketing Officer at Zipwhip.

Scott shares...

  1. How texting for business differs from "normal" texting

  2. Why more and more businesses texting their customers

  3. The kinds of business using texting and the type of texts they're sending

  4. Insights from the "State of Texting" report

  5. How to get started with texting for business

Mar 28, 2019

In this episode Samantha Stone shares the importance of understanding data bias, and how you can avoid it in your business.

Mar 28, 2019

In this episode we talk to Nathan Labenz, CEO of Waymark.

Nathan shares...

  1. The importance of highly targeted video ads

  2. Common challenges to consistent video production

  3. The Strategy behind using premium video templates

  4. How to conceptualize proper use cases for creating video at scale

Mar 27, 2019

In this episode, we announce a brand new series with Samantha Stone.

Mar 27, 2019

In this episode we talk to Yoli Chisholm, Vice President of Marketing at Sprinklr.

Yoli shares...

  1. The big challenges marketing teams face with the coming/arrival of the fourth industrial revolution

  2. Moving from strategies oriented around 1:many, and 1:few to 1:1 specifically on social media.

  3. Creating a marketing team that is aligned with your customers' core values, beliefs and core challenges.

  4. How to build a team that collaborates -- even when employees sit in different offices with different time zones

Mar 26, 2019

In this first episode of the Agency series, Drew shares...

1) Why you don't need to increase gross billings to grow your agency
2) The reason you should rethink the way you do project estimates
3) How to grow the bottom line by becoming more efficient with your staffing

To stay connected with Drew, follow him on LinkedIn.

To learn more about Drew's work at Agency Management Institute, go here.

Mar 26, 2019

In this episode we talk to Ethan Beute, VP of Marketing at BombBomb.

Order Ethan's book here: Rehumanize Your Business

Subscribe to Ethan's podcast here: The Customer Experience Podcast

In this episode, Ethan shares...

  1. A framework for understanding what customer experience encompasses

  2. How personal videos impact the customer experience

  3. How to leverage personal videos for sales acceleration, marketing, and customer success

Be on the lookout for Ethan's new series, #CX, on B2B Growth.

Mar 25, 2019

In this episode, James announces a brand new series hosted by Drew McLellan.

Mar 25, 2019

In this episode we talk to Elle Woulfe, VP of Marketing at Pathfactory.

Elle shares...

  1. How the expectations of B2B buyers have dramatically changed

  2. Common struggles in the B2B customer experience

  3. Lack of insight: A key challenge for B2B marketers

  4. The importance on "binge-able" content

Mar 24, 2019

In this episode of the #NewPodcast series, Logan shares part of the very first episode of SmartBug On Tap with Jen Spencer, VP of Sales & Marketing at SmartBug Media.

Check out the new show in your favorite podcast player:

Apple Podcasts

Spotify

Sticher

SoundCloud

Mar 24, 2019

In this episode we talk to Alex Rosemblat, VP of Marketing at Datadog.

Alex shares...

  1. The startup role: wearing many hats / the rule of one

  2. Functional team hires: 10x the time you expect

  3. As the team grows: enforce the "pizza rule"

  4. How to become a second line leader


Want to learn best practices, tips, and strategies to generate positive and organic word-of-mouth marketing (WOMM) by building your own scalable referral program?

Get your free copy of The Definitive Guide to Referral Marketing from our friends over at Ambassador: GetAmbassador.com/growth

Mar 23, 2019

In this episode (part 2 of 2) of the #CategoryCreation series, John Rougeux talks to Christopher Lochhead, 3-time Silicon Valley CMO and host of the Legends and Losers Podcast.

Mar 23, 2019

In this episode we talk to Brandon Kidd, Founder and President of Folsom Creative Inc.

Brandon shares...

  1. What is lead churn

  2. Identifying how your customers communicate

  3. How to react quickly to your leads

  4. Tools you can use to help automate communication

Mar 22, 2019

In this episode (part 1 of 2) of the #CategoryCreation series, John Rougeux talks to Christopher Lochhead, 3-time Silicon Valley CMO and host of the Legends and Losers Podcast.

Mar 22, 2019

In this episode we talk to Max Yoder, CEO of Lessonly.

Max shares...

  1. The idea behind his new book: Do Better Work

  2. Be Vulnerable: If you want your teammates to be real with you, you have to make it okay for them to admit when they feel uneasy, defeated, or scared.

  3. Share Before You’re Ready:If work were a Venn diagram, the circle of “What’s getting done” should overlap with “What’s needed.”

Mar 21, 2019

In this episode we talk to Tomas Gorny, CEO & Chairman at Nextiva.

Tomas shares...

Key lessons learned scaling a bootstrapped company from 0 to $150MM+.

1) Don't focus on your exit strategy

2) Make sure you believe in what you're doing & that you're serving a true gap in the market (not just a perceived one)

3) Focus on building the right team--not just talented individuals, but a cohesive group that is all rowing toward a common goal

How to win in extremely competitive markets when you're the underdog.

  • Focus on the 10x-type benefits you can bring, not just incremental differentiation.

Why CEOs need to step outside the boardroom and get "in the trenches" with their sales & marketing teams.


Want to learn best practices, tips, and strategies to generate positive and organic word-of-mouth marketing (WOMM) by building your own scalable referral program?

Get your free copy of The Definitive Guide to Referral Marketing from our friends over at Ambassador: GetAmbassador.com/growth

Mar 20, 2019

In this episode we talk to Scott Tousley, Senior Team Lead of User Acquisition for all products at HubSpot.

Scott shares...

1) How Scott’s team at HubSpot approaches growth and marketing — use these lessons!
2) Scott’s FAVORITE current marketing strategy
3) What we would both do if we were trying to grow a product from zero

Mar 20, 2019

In this episode we talk to Marc Bitanga, Founder and CEO of Agencio.

  1. The differences between traditional marketing strategy vs growth marketing strategy

  2. Applying the sprint planning process to marketing

  3. Turning everything into a funnel to identify growth marketing priorities

  4. Making the best decisions with murky data

  5. Is AI & automation the answer?

  6. What to look for when hiring growth marketing team members

Connect with Marc on LinkedIn: https://www.linkedin.com/in/marcbitanga/

Mar 19, 2019

In this episode we talk to Adam Vasquez, Founder and CEO of Merit.

  1. Market Invention has become the only way to be the market leader because of the internet

  2. What is Market Invention?

  3. Walk through the stages of Market Invention.

  4. Where do you start with Market Invention? What types of companies benefit?

Connect with Adam on LinkedIn: https://www.linkedin.com/in/adamvasquez/

Mar 18, 2019

In this episode, we introduce a brand new series hosted by David Kelly & Emily Lonetto.

Mar 18, 2019

In this episode we talk to Adam Vasquez, Founder and CEO of Merit.

  1. Market Invention has become the only way to be the market leader because of the internet

  2. What is Market Invention?

  3. Walk through the stages of Market Invention.

  4. Where do you start with Market Invention? What types of companies benefit?

Connect with Adam on LinkedIn: https://www.linkedin.com/in/adamvasquez/

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