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B2B Growth

B2B Growth is a podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
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Now displaying: June, 2019
Jun 30, 2019

In this episode we talk to Aurelien Mottier, CEO & Co-Founder at Operatix & Host of the B2B Revenue Acceleration podcast.


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Jun 29, 2019

In this episode we talk to Chad Baldwin, VP of Sales and Business Development at Koddi.

Check out the article Chad mentions about hiring sales "ninjas" in the early stages of your startup's growth: https://dedatta.com/2014/09/10/hire-a-sales-ninja-first-sales-samurais-later/


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Jun 28, 2019

In this episode we talk to Brad Rosen, VP of Revenue Operations at G2 Crowd.


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Jun 27, 2019

In this episode of the #CX series, Ethan Beute speaks with Samantha Stone, founder and CMO at The Marketing Advisory Network, about creating and delivering customer value with automation, artificial intelligence, and human connection, as well as about building relationships between sales, marketing, and CS.


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Jun 27, 2019

In this episode we talk to James Allgrove, Head of Growth- US East Coast Stripe.


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Jun 26, 2019

In this episode we talk to Elle Woulfe, VP of Marketing at PathFactory and Matt Heinz, President at Heinz Marketing.


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Jun 25, 2019

In this episode we talk to Amy Wilde, Sr. Marketing Manager at MarketStar.


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Jun 24, 2019

In this episode we talk to Jan-Paul van Maaren, Vice President and General Manager at TÜV SÜD.


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Jun 24, 2019

In this episode of the #Prospecting series, Rex Biberston speaks with Randy Riemersma and Ken Lundin of Span The Chasm, about their head to head, 6-month prospecting competition.

Randy's going old school by activating his personal network for referrals into new business while Ken leverages automations to drive more volume at the same ideal client profile.

We'll check in again in 3 months and at the end of the 6-month contest so they can share their learnings!


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Jun 23, 2019

In this episode of the #NewPodcast series, Ralph Miranda, one of our own Account Managers at Sweet Fish Media, shares part of the very first episodes of B2B Tech Talk.

Check out the new show in your favorite podcast player:

iTunes

Stitcher

Spotify

Google Play

SoundCloud


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Jun 23, 2019

In this episode we talk to Joe Martin, GM & VP of Marketing and Strategy at CloudApp.


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Jun 22, 2019

In this 2nd episode of the #Books series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of The Perfect Close, recap some of the key ideas from the marketing and sales books that were recently featured on The Marketing Book Podcast.


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Jun 22, 2019

In this episode we talk to Melissa Matlins, Vice President of Marketing at Vimeo.


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Jun 21, 2019

In this episode of the #Agency series, Drew McLellan Founder at Top Dog leads the discussion on how Agency owners should adjust their time.


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Jun 21, 2019

In this episode we talk to Reid Lappin, CEO at Vokal.


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Jun 20, 2019

In this episode of the #CX series, Ethan Beute speaks with Nick Hart, a Strategic Customer Success Manager at Outreach, about creating and using success metrics, making better sales handoffs, and ways CS can work better with sales and marketing.


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Jun 20, 2019

In this episode we talk to Haley Martin, VP of Marketing at AMTdirect.


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Jun 19, 2019

In this episode we talk to Ryan Estes, Senior Content Marketing Specialist at Frontline Education, and Host of Field Trip Podcast.


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Jun 19, 2019

In this episode we talk to Meghan Marks, Vice President of Marketing at Twistlock.


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Jun 18, 2019

In this episode John Rougeux, VP of Marketing for Skyfii, chats with Chris Orlob, Sr. Director of Product Marketing at Gong.

Here are a few takeaways :

Why having your CEO buy in to category creation is key

What prompted Gong to pursue category creation in the first place

How to work with analysts on adding a new category

Chris's top reads for aspiring category creators


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Jun 18, 2019

In this episode we talk to Lindsay Kelley, VP of Digital and Content Marketing at Telit.


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Jun 17, 2019

In this episode of the #ContentMarketing Series, Andy Crestodina, Chief Marketing Officer and Co-Founder, Orbit Media Studios, Inc. talks to us about how all marketing videos are not the same.

The three types of marketing videos each have their own goals and tactics. Knowing which is which is the key to getting results from your video production efforts.

Social Media Videos ...for traffic

Content Marketing Videos ...for engagement

Conversion Videos ...for trust

This episode gives you a powerful but simple tip for each.

More insights here.


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Jun 17, 2019

“I wanted the American Dream, and I told myself I was doing it all for my family. In reality, my family didn't care what business I had. They just wanted me home.”

In 2004, Carlos Hidalgo called home to talk to his family. His 13-year-old son picked up the phone and scolded him: “You’re always at a hotel.” Then he hung up the phone.

Carlos knew something had to change.

So he changed … everything. He stopped chasing glory around the country, and started focusing on repairing his home relationships. He found what he defines as success, and, interestingly enough, he’s now found more “worldly” success than ever:

Carlos Hidalgo is the son of a Cuban immigrant, marketing veteran, a TEDx speaker, Founder & CEO of VisumCX & Co-Host of the #H2H series on B2B Growth, and now, author of The UnAmerican Dream.

Pre-order the book here.

On this episode, we discuss:

Carlos’s new book, The Unamerican Dream

Defining success

Taking care of yourself emotionally, spiritually, physically

How many of us sacrifice our relationships for work


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Jun 16, 2019

In this episode we talk to Chris Voss, Chris is a renowned author and negotiation expert. He is a former FBI hostage negotiator, the CEO of The Black Swan Group, and author of the Wall Street Journal best-selling book, Never Split the Difference.

This is Part 2 of a 2-part conversation with Chris. To catch the first half of this interview, check out: sweetfishmedia.com/4-strategies-to-become-master-negotiator-b2b-sales-chris-voss

In today's episode, Chris shares the 3rd & 4th of 4 specific tactics you can take from FBI hostage negotiation & apply to B2B sales:

3) Using the Power of 'No'

4) Getting to 'That's Right'

Finally, Chis shares the most important element of any negotiation: Black Swans.

For more negotiating tips, sign up for the Black Swan Group newsletter by texting: FBIEMPATHY to 22828.


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Jun 16, 2019

“I've always felt that everyone should be heard, and seen, and cared for.”

Keri Roberts, everyone.

Maybe you know her from her podcast, Ordinary People Doing Extraordinary Things. Maybe you’ve been hanging around us for a while here at Sweet Fish Media, and she helped your podcast branding jump up to the next level. Or maybe, she just asked you one of her amazing questions, and you had a chance to share your story.

That’s Keri for you.

Keri hosts her own incredible podcast, is Manager of Influence & Presence for VOICE 2019, and she’s the Branding & Launch Manager here at SFM.

We wanted to hear her story on “why podcasts?” She did not disappoint.


Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

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