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B2B Growth: A Daily Podcast for B2B Marketing Leaders

B2B Growth is a podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
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Mar 21, 2016

The old “bag ‘em and tag ‘em” approach to sales just doesn’t work anymore.

Today, customers are doing their own research, and if they want to speak to a sales rep, they will do so under their own influence.

In this episode, James and Jonny speak with Jon Ferrara, Founder of Nimble. Jon has a clear formula for being a trusted advisor in today’s business landscape—one that can work for your team, too.

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