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B2B Growth: A Daily Podcast for B2B Marketing Leaders

B2B Growth is a podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
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Mar 25, 2016

If you’ve sold in the B2B space for any amount of time, you know that there’s a moment when you realize the prospect is sold—even before they’ve ordered anything.

Sales acceleration specialist Andy Paul calls that moment “winning the sale.” When you win the sale, you’re in the driver’s seat for that prospect’s business.

Our interview with Andy is devoted to how you win the sale. And the man knows what he’s talking about.

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