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B2B Growth: A Daily Podcast for B2B Marketing Leaders

B2B Growth is a podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
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Mar 28, 2016

When your SDRs are winning, the whole organization wins.

Yet, SDRs aren’t always put in positions to succeed—not enough work has been done on the front-end to help them crank up their success rate.

In this episode Sheldon Lewis, VP of Business Development for PayLease, shares 4 ways to ripen your prospect lists—so all your SDRs have to do is pick the names off and take a bite.

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