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B2B Growth: A Daily Podcast for B2B Marketing Leaders

B2B Growth is a podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
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Mar 30, 2016

Bill Cates says that referrals are worthless.

It’s a statement meant to shock, for sure, but there’s truth to it: unless you actually get introduced to those new prospects, what good are referrals?

Bill is the president of Referral Coach International, and gave us some great perspective on how to actually land introductions—and how to build a culture around landing them.

(Bill mentioned this resource in the show: LinkedIn Referral Optimizer.)

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