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B2B Growth: A Daily Podcast for B2B Marketing Leaders

B2B Growth is a podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
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Apr 15, 2016

Over 70% of the world’s goods and services are sold through a channel, through some kind of third-party distributor.

As we’re changing and evolving our sales/marketing strategies in direct sales, we also need to think about them in indirect—how we can support those partners who are face to face with our customers.

In this episode, the guys talk with Jen Spencer, Director of Sales & Marketing at AllBound. If you’re not already sold on using resellers to grow your business, you will be after listening to her.

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