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B2B Growth: A Daily Podcast for B2B Marketing Leaders

B2B Growth is a podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
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Apr 18, 2016

You’ve heard of account-based marketing. And a new buzzword is account-based sales development.

But Craig Rosenberg, Co-Founder and Chief Analyst at TOPO, says these aren’t enough—businesses should move toward account-based everything.

The idea is to target a set of accounts, then organize your entire revenue chain, from marketing to demand gen to sales development to sales to upsell to product, in order to capture that particular set of accounts.

In this episode, you’ll learn how.

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