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B2B Growth: A Daily Podcast for B2B Marketing Leaders

B2B Growth is a podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
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Apr 19, 2016

Marketing and sales are both telling a story. If it’s not the same story, they could end up stalling—or halting—the momentum of a deal.

In this episode Matt Heinz, President of Heinz Marketing, explains why marketing should start speaking in terms of revenue impact—and how to get marketing and sales to start aiming for the same goals.

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