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B2B Growth: A Daily Podcast for B2B Marketing Leaders

B2B Growth is a podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
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Apr 25, 2016

For most companies, the typical trajectory is to launch in a test market, learn, shift, and slowly expand into more markets as demand increases.

PivotDesk pretty much did the exact opposite. After launching in 29 markets, the company decided to scale back and restructure their team, which led to a staggering 300% increase in sales.

Ginevra Figg, VP of Sales and Marketing at PivotDesk, transparently shares the story and strategy that led to PivotDesk’s success.

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