Info

B2B Growth: A Daily Podcast for B2B Marketing Leaders

B2B Growth is a podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
RSS Feed
B2B Growth: A Daily Podcast for B2B Marketing Leaders
2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


All Episodes
Archives
Now displaying: Page 1
Apr 26, 2016

Sales and marketing teams have always been at odds, but there is a deeper feud that rarely gets discussed.

Sales and engineering teams are constantly pointing fingers at each other for products not selling. Rather than working in silos, these teams need to join forces in order to build a product people actually want to buy.

In this episode, Ryan Bott, Head of Sales at Tanner Labs, explains how to build a sales-ready product by having sales and engineering teams work side by side.

0 Comments