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B2B Growth: A Daily Podcast for B2B Marketing Leaders

B2B Growth is a podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
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Apr 28, 2016

Most sales teams would never use “personalization” and “scalability” in the same sentence, but today’s sales environment requires both.

Using empathy to form a true connection with prospects will aid for much higher conversion rates than the standard blanket communication model.

In this episode, Sean Kester, VP of Product Strategy for SalesLoft, shares strategies and software that enable personalization at scale.

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