Is following someone on Twitter the new (and improved) handshake?
It may be more informal, but itâ€™s ridiculously informational. Twitter gives you the ability to learn about peopleâ€™s interests, thoughts, and needs, and to leverage that information when reaching out. The tool makes it easy to create 1-to-1 connections, no matter your location, with other B2B companies, and to start growing your network.
In this episode, Santosh Panda, Founder and CEO of Explara, explains how he would not have been a successful entrepreneur by now if it werenâ€™t for Twitter.