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B2B Growth: A Daily Podcast for B2B Marketing Leaders

B2B Growth is a podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
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May 11, 2016

59% of companies lack a well-defined sales process.

Companies are getting so caught up in results that they are not taking the time to develop processes that will standardize sales for their reps. The whole system breaks without an efficient roadmap.

In this episode, Timo Rein, Co-Founder of PipeDrive, explains the importance of mapping out a well-defined sales process.

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