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B2B Growth

B2B Growth is a podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
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Jan 22, 2018

In this episode we talk to Laura Patterson, President of Vision Edge Marketing.

LinkedIn: https://www.linkedin.com/in/laurapattersonvem/

2 Comments
  • a year and a half ago
    Con O’Connell, Ph.D.
    Wonderful podcast episode! Laura provided detailed actions leading “CMO” perform. Remarkably, the level of successful marketing as carefully measured by Vision Edge has not varied over the last decade!!! I think this could be a series in and of itself! Why are 80% mired in mediocrity? What does it take to improve one of the five things? How educated are the stakeholders and how can that improve?

    Great start, I want more!!!!
  • a year and a half ago
    Pam
    This is my new go-to listen for long commutes. Laura provided terrific insights to help B2B marketers up their game.
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