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B2B Growth: A Daily Podcast for B2B Marketing Leaders

B2B Growth is a podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
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May 14, 2016

Ad campaigns on social media work much differently than methods like pay per click.

Social channels require you to find the interests of your audience, specifically tailor the messaging, and then optimize conversion paths for each audience. Each channel pulls a different audience, so you’ve got to be strategic in your approach.

In this episode, Mike Beck, Head of Growth and Marketing at Earth Class Mail, takes us through 3 things marketers must understand about Facebook and Twitter ad campaigns.

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