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B2B Growth: A Daily Podcast for B2B Marketing Leaders

B2B Growth is a podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content creation and promotion, leadership, buyer personas, agile marketing, and more.
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May 18, 2016

Think of sales as a game: don’t worry about the commission.

There is too much focus put on the dollar, rather than the quality of work. Sales is a game that can be played well with the right attitude, preparation, and execution.

In this episode, Steve Dines, VP of Business Development at ARCCA, a forensic engineering firm, explains how a Mike Ditka mantra positioned his sales team for success.

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